A host of retailers — Whole Foods and Amazon included — are jumping into an entirely new category: natural personal hygiene for kids.
In time for back-to-school, these merchants, along with Meijer, Giant and Stop & Shop, will stock a new line called Fresh Kidz from Kind2Skin Ltd., a company based in the U.K. and founded by Michael and Roberta Harris. The pharmaceutical industry duo were seeking a solution to their grandchildren’s “funky smell,” and created the Keep It Kind brand, which includes a range of deodorants called Fresh Kidz.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)