A host of retailers — Whole Foods and Amazon included — are jumping into an entirely new category: natural personal hygiene for kids.
In time for back-to-school, these merchants, along with Meijer, Giant and Stop & Shop, will stock a new line called Fresh Kidz from Kind2Skin Ltd., a company based in the U.K. and founded by Michael and Roberta Harris. The pharmaceutical industry duo were seeking a solution to their grandchildren’s “funky smell,” and created the Keep It Kind brand, which includes a range of deodorants called Fresh Kidz.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)