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Appeared In
Special Issue
WWDStyle issue 01/21/2011

While the beauty industry floods the market with thousands of new products each year, there are only a handful that look to change a woman’s beauty regimen or create a new product category. Here, eight standouts in the first quarter that might not change her life but are sure to make it a little bit easier.

This story first appeared in the January 21, 2011 issue of WWD.  Subscribe Today.

Veripur: Imagine a hand sanitizer that claims to work for four hours straight, is alcohol-free, uses moisturizers in its formula and is said to kill 99.9 percent of germs on contact. Enter Veripur, the latest item from Fusion Brands Inc. Available in February at Walgreens. $4.99

Josie Maran Argan Matchmaker Serum Foundation: Many foundations claim to blend with skin, but this one also aims to balance and restore it with argan oil, as well as cover blemishes and fine lines with chameleon pigments, a color-matching technology that goes on white and then adjusts to skin tone. Available in February at Sephora locations and sephora.com. $42

Kérastase Chroma Sensitive: Hair color users are always looking to prolong their color and prevent it from fading. Kérastase Chroma Sensitive is the first sulfate-, paraben- and silicone-free, low-foam “cleanser” designed to protect hair color. The balm is three parts conditioner, one part cleanser and is meant to be used for the first three shampoos after a color treatment. Then, the user returns to her typical shampoo, alternating each cleansing ritual with the balm. A first of its kind to the market, Kérastase Chroma Sensitive will be available in February at salons. $42

Neutrogena Wet Skin Sunblock Spray: Wet skin? No matter. Little Johnny will still be protected with what Neutrogena claims is the first-ever waterproof sunblock specifically designed for wet skin application. Formulated with Helioplex technology to provide broad spectrum sun protection in wet or sweaty conditions, Wet Skin will be available in SPF 30, 50 and 85. Available in February at drugstores nationwide. $8.99-$10.99, depending on SPF level

Bb. Texture hair(un)dressing creme: Getting the perfect rolled-out-of-bed, textured look can sometimes take three hours and a half-dozen products. Not anymore, said Bumble and bumble president Peter Lichtenthal. Bb. Texture is designed to take the best of a gel and combines it with the best of a cream for an alcohol-free blend of silica and humectants to create a “dry moisture” formula that yields volume, grit and memory. Available in salons in March. $26

Revlon CustomEyes Mascara: Searching for the perfect mascara in a crowded makeup bag may come to a halt. Revlon, with the help and guidance of global artistic director Gucci Westman, has created an adjustable wand with multicolored bristles that move with the twist of a dial to create both long and defined and long and dramatic lashes — all in one mascara. A gellified formula allows for both looks. Available in February at drugstores nationwide. $8.99

Almay Wake-up Hydrating Makeup: A favorite of Almay spokesmodel Kate Hudson, this powder foundation encapsulates coconut water to deliver instant hydration to skin while aquaporines moisturize skin as users wear it. Available in February at drugstores nationwide. $12.99

RickyCare KeratinPlus and No-Frizz hair brushes and combs: Forget about Brazilian hair treatments and kitchen sink recipes to fight frizz and get smoother locks. Ricky’s NYC has created brushes and combs that are infused with olive oil (No-Frizz) and keratin (KeratinPlus) that aim to smooth, defrizz and add shine to hair after several strokes. Items last up to a year. Available in May at Ricky’s NYC locations. $9.99-$15.99

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