By  on August 14, 2009

H20 Plus is turning over a new leaf with its first all-natural collection of face and body products.

The line, Sea Pure, is the firm’s first major launch since being acquired in May 2008 by Cordova Smart & Williams and Goldman Sachs Urban Investment Group. The $120 million beauty company’s effort is an 11-item collection free of synthetic fragrances, parabens, petrochemicals, phthalates and sulfates, and expects to generate about $20 million in first-year retail sales.

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