NEW YORK — Retailers are growing sales with products that remove hair.
In contrast to the Nineties, when items such as hair-growth brand Rogaine sparked sales, the mantra today is eliminating hair.
Depilatory and waxing product sales are up — averaging a 7 percent gain each quarter, according to SymphonyIRI data. But the biggest sales burst is coming from gadgets used by both men and women to remove hair.
Confident with power appliances such as Clarisonic, some merchants said hair removal is a natural transition. What’s interesting, said buyers, is that demand is strong in all channels.
Ulta, HSN, Bed Bath & Beyond and direct marketers are among those getting a head start on hair-removal devices. Ulta’s senior vice president of merchandising Janet Taake singled out “high-tech” beauty as a big growth area for the retailer.
One of the briskest movers in hair removal has been the No No collection, which is now rolling out two Pro versions called Pro 3 and Pro 5.
The Pro joins several other models of No No, which bowed in 2006 and has sold more than four million units worldwide. The Pro versions bring even faster and more effective hair removal, according to the company.
The Pro series devices use a patented Pulsed Thermicon technology for faster and easier removal. They are designed especially for those with thick, coarse hair. The machine has three speeds packing 30 percent more power than other models, such as the Classic, the 8800 and Hair Plus.
The Pro 3 model retails for $290 and the Pro 5 for $310. Different models of the brand are sold at doors ranging from Neiman Marcus to Bed Bath & Beyond. Also, the product is sold via direct marketing, such as infomercials and online.
Other hair-removal items getting the nod from merchants include HairMax, Tria, Me Smooth and the Silk’n SensEpil home hair-removal devices.
According to research from Kline & Co., beauty device sales exceeded $800 million in 2012, almost a 20 percent climb over 2011.
Transparency Market Research, another sales-tracking company, said the total skin-care devices market (including professional devices used for microdermabrasion, liposuction, LED therapy, dermatoscopes, skin rejuvenation, cellulite reduction, skin tightening, body contouring and hair removal) is expected to reach $10.7 billion globally in 2018, up from $5.4 billion in 2011. Transparency pegs a growth rate of 10 percent annually, fueled by technological advancements and growing acceptance of the procedures.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion