By  on May 9, 2013

Hatchbeauty believes in the power of personality and is putting that belief to the test by contracting with three high-profile beauty personalities to partner on products under their names.


The Santa Monica, Calif.-based brand strategy and product development firm has signed license agreements with makeup artist Pati Dubroff, hairstylist Orlando Pita and manicurist Jenna Hipp for beauty products that will be carried at select Costco stores. Revolving around kits and accessible, everyday essentials, the Pati Dubroff, Orlando Pita and Jenna Hipp products are priced from $12 to $42. Industry sources forecast they could generate as much as $60 million in first-year sales at retail.

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