Do-it-yourself spa services just got easier.HoMedics Beauty is bringing nine beauty devices to the U.S. that are meant to give users an at-home spa experience. The products include a microdermabrasion tool, a permanent hair-reduction tool and a body-shaping massager, among others.“As we evolved as a company with health and wellness, it was really about offering do-it-yourself home products,” said Tina Greig, director of sales, beauty and wellness at HoMedics, the parent company of HoMedics Beauty, which offers products like massage chairs, fitness equipment and air purifiers. “[Launching beauty tools] was the fourth leg of the table because we saw it fit with the health and wellness categories.”By launching a brand for beauty devices, HoMedics’ aim is to offer a cohesive assortment of tools that deliver spa results. HoMedics didn’t see any other brands with a large offering of spa-quality devices and wanted to fill this void.The devices incorporate technologies meant to rival competing devices on the market. The Duo Climate Hot and Cold Sonic Facial Wand has a hot mode to dilate pores and increase blood flow and a cold mode to soothe irritation. Also, the brand’s hair-reduction tool includes advanced fluorescence technology and intense pulsed lights that let the user tailor the intensity of the pulses for skin tone and sensitivity. All products are cordless, rechargeable and many are waterproof.“Being a health and wellness brand, we thought there needed to be brand unification,” Greig continued. “Our strategy is to be at the forefront of new technologies and products and bringing products into your home that become part of your daily routine.”Available on QVC and the brand’s web site, HoMedics Beauty is looking to launch in other retailers, like Sephora, Urban Outfitters and Macy’s later this year. The brand is also available in Europe. Another batch of beauty devices is set to launch in the spring.“Our objective is that there is going to be a HoMedics tool in every bag,” she said. “For anyone who cares about their skin or needs solutions to any skin concern, we hope to have our tool in their bathrooms.”
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion