NEW DELHI, India — Modi-Revlon, one of the leading color cosmetics and toiletries brands in India, has entered into the country’s premium professional skin care market with the launch of an antiaging line called Gatineau.

Modi-Revlon Pvt. Ltd. is an alliance between Umesh K. Modi Group and Revlon Inc., which launched the brand — one of the first international makeup firms to enter the market in India — in 1995.

Modi-Revlon plans to market Gatineau to top salons and spas across India.

“Considering that the target audience would be very niche for these products, the aim is to reach out to the top 50 salons by the year 2011,” a brand spokesman said. He added, “Gatineau is a global, professional skin care brand which we will market with a dual approach, for salon beauty care plans by qualified beauty therapists and for home beauty care — products sold by beauty therapists for home use.”

Gatineau offers six treatments priced between 1,500 rupees, or $31.84 at current exchange, and 3,500 rupees, or $74.29. They include the Dermabrasion Skin Renewal Facial, Radiance Anti-Wrinkle Facial, Radiance Lift Facial, Hydro-Source Anti-Aging facial, Lightening Brightening facial and the Soothing and Well-Being facial.

The products are currently available in three salons, in Mumbai, Chandigarh and Chennai.

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