The swanky Parisian food retailer Fauchon is among the latest to enter the ingestible beauty market. It will begin selling a trio of Fauchon Beauté green teas—billed to have “well-being” effects—which were created with Viviane Lab and the pharmaceutical industry. There’s one green tea with bitter orange rind, red vine and dandelion meant for slimming; another with grape pits and ginseng meant to fight against aging, and a third with sage, hawthorn and pomegranate meant to beautify skin. The teas will be marketed beginning in May in stores worldwide carrying Fauchon-branded products. Each box of 21 tea sachets is to retail for about $25. Fauchon’s tea business generates 21 percent of its overall sales and the company manufactures 160 tons of tea yearly—a pretty penny, indeed.
This story first appeared in the May 9, 2008 issue of WWD. Subscribe Today.