Known for its stately beauty and complex scent, the iris has served as a meaningful symbol and versatile ingredient since ancient Egyptian times. Greeks planted purple irises on the graves of women to lead their souls to the afterlife, while Germans suspended the flower’s bulb in beer barrels to keep their brews fresh. This spring, the elegant bloom is celebrated in beauty launches that harness the myriad benefits found in its valuable extract.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)