The emergence of a major force on the global beauty stage could herald a battle of titans as Johnson & Johnson Consumer Products Company prepares to roll out one of its largest antiaging breakthroughs since Retinol. The significance of the move is twofold: It serves as a shot across the bow of mass market giant Procter & Gamble with its wildly successful Olay franchise, and accelerates channel shifting as former department store customers opt to buy their skin care in drugstores.
The engine of this transformation is a new technology that allows the benefits of bioelectricity, which has previously been used in wound care, to be applied to the beauty arena, and could generate $65 million in global sales in the first year alone, according to sources. Retailers are already lauding J&J’s new products, which will be interpreted under its three mass beauty skin care brands, Aveeno, Neutrogena and RoC, and sold in kits, priced from $24.99 to $49.99.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"