The emergence of a major force on the global beauty stage could herald a battle of titans as Johnson & Johnson Consumer Products Company prepares to roll out one of its largest antiaging breakthroughs since Retinol. The significance of the move is twofold: It serves as a shot across the bow of mass market giant Procter & Gamble with its wildly successful Olay franchise, and accelerates channel shifting as former department store customers opt to buy their skin care in drugstores.
The engine of this transformation is a new technology that allows the benefits of bioelectricity, which has previously been used in wound care, to be applied to the beauty arena, and could generate $65 million in global sales in the first year alone, according to sources. Retailers are already lauding J&J’s new products, which will be interpreted under its three mass beauty skin care brands, Aveeno, Neutrogena and RoC, and sold in kits, priced from $24.99 to $49.99.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)