By  on January 31, 2012

TOKYO — Despite sales of about 2 billion yen, or $25.7 million, in Japan alone in 2010, Koh Gen Do’s senior managing director, Megumi Setoguchi, has no ambitions of making the company founded by her sister and brother-in-law into the next Shiseido.

“Rather than [marketing toward] a large number of people, [we see ourselves] in a somewhat niche market zone for people who are looking for great products,” Setoguchi said. “We want to continue making extremely good products, and we don’t have a huge lineup of products like Shiseido, so for now we want to continue [growing] carefully.”

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