By  on October 22, 2008

LOS ANGELES — La Prairie marked the launch of its latest skin care product, Cellular Cream Platinum Rare, with a luncheon in Bel Air, Calif., last week that benefitted the entertainment industry’s Stand Up For Cancer initiative.

At $1,000 for 1.7 ounces, Cellular Cream Platinum Rare is La Prairie’s most expensive item, but Lynne Florio, worldwide president of the Beiersdorf AG-owned brand, indicated it is finding an audience in a highly price-conscious selling environment.

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