La Prairie is looking to charge up with Cellular Power Infusion, an antiaging treatment product designed to “boost” skin repair and be used with existing regimens.
The item, which includes four 7.8-ml. bottles in a white leather box and is priced at $475, is meant to last 30 to 40 days, according to Lynne Florio, president of La Prairie.
“It enhances the natural cellular renewal cycle,” she said. It’s also intended to protect epidermal stem cells.
Each bottle has a silver base, and, in a novel concept, when it is twisted, the formulation begins to turn a lilac hue — a process called the “accelerant activation.”
Cellular Power Infusion was launched with a bit of fanfare at the brand’s counter at Bloomingdale’s 59th Street flagship last week. That afternoon, customers were introduced to the product, and it was the same for a bevy of editors and bloggers in the evening.
“This is a new step in cosmetics products and in the company,” said Patrick Rasquinet, president and chief executive officer of La Prairie Group, who came in from Switzerland for the launch event. “Innovation brings a lot of energy to the company.”
It is due on shelves Feb. 1 at Bloomingdale’s, Bergdorf Goodman, Neiman Marcus, Nordstrom and Saks Fifth Avenue. A worldwide rollout is to follow in six months.
“Any event is about customer interaction,” said Howard Kreitzman, vice president of cosmetics and fragrances at Bloomingdale’s. “What’s most meaningful for us is [being] able to work with La Prairie to celebrate something very unusual.”
Michael Gould, Bloomingdale’s chairman and ceo, agreed, saying, “La Prairie is one of the most important resources we have. Its upscale positioning is [key] to the brand’s strategy. They’ve kept true to that.” Speaking on the topic of loyalty from “upmarket” customers, Gould pointed out that La Prairie has “the highest repeat business in cosmetics” at the store.
The product employs Swiss snow algae to protect the skin, a peptide to foster mitochondrial DNA repair and phyto stem cell extracts of red grapes. Cellular Power Infusion also includes panthenol, glycerol, sodium hyaluronate and extracts of grape seed and papaya.
The item could generate $10 million in first-year retail sales in the U.S., industry sources speculated, adding the global 12-month total may reach $50 million.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty