By  on April 18, 2008

LOS ANGELES — Now that “paraben-free” seems to be an unofficial criteria for quality beauty brands, Los Angeles-based label LaLicious is poised to relaunch its entire line, with all the parabens and sulfates taken out.

“It’s a strong keyword in the industry,” said founder and owner Jessica Kernochan. “Buyers don’t seem to want to carry products that have sulfates and parabens, so for us it just became a matter of giving people what they wanted.”

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