By  on March 21, 2014

Talk about a category with buzz. Literally.

After years of fits and starts, at-home beauty devices are becoming an ever-more viable category, with players big and small looking to get a piece of the action. To wit, technology-based companies like Tria Beauty and NuFace, are looking to transform themselves into viable, multipronged beauty brands, while established cosmetics companies are actively pursuing various avenues to enter the arena, whether with class-one devices, such as cleansing tools, which don’t require FDA clearance, or class-two devices, like handheld lasers, which do.

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