L’Occitane en Provence, which has produced natural skin care products with ingredients such as lavender sourced from local French farmers for decades, is introducing in spring its first collection of organic facial skin care products, called Organic Olive Oil Cream Based Care.
The five-item collection, which is poised to launch in April, includes a cleansing foam and milk, a masque, a moisturizer and a toning mist. Prices for the line, which is Ecocert certified, have yet to be finalized.
Aside from the Organic Olive Oil Cream Based Care initiative, L’Occitane also is building up its assortment of body care, fragrance and skin care products in hopes of boosting sales during the first half.
First, the French firm aims to bolster its Shea Butter brand to mark the 25th anniversary of its original Shea Butter body cream, whose shea butter is sourced via fair trade agreements with villages in the West African country of Burkina Faso.
In January, the company will introduce five new Shea Butter scents and a repackaged version of its original shea butter cream ($38 for 7 oz.). The new Shea Butter products will come in rose, vanilla, frangipani, ylang-ylang and acacia scents and are each priced at $21 for 3.4 oz.
The firm will introduce in February an eaux de toilette ($46), which has sweeter base notes of apricot and vanilla, to its Honey Lemon range, as well as a massage oil ($17) in the same scent as the edt. Also being added to the Honey Lemon line is a lip gloss for $9 and a candle for $23.
Also in February, L’Occitane will introduce an antiaging, organic skin care item called Imortelle. The mineral-infused, SPF 20 cream is designed to combat free radicals and is free of parabens and petrochemicals.
All told, the first half launches could combine to generate $20 million in first-year retail sales in the U.S., according to estimates by industry sources.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
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Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews