By  on June 1, 2009

The invention of a synthetic hair dye more than 100 years ago gave life to the beauty company now known as L’Oréal. The firm’s professional division, which today is home to thousands of color and hair care formulas, carries this birth legacy with the deepest sense of pride.

“We were born with hairdressing. The products that were created in 1907 were carried around in a suitcase for stylists. This is a distribution channel and a category to which we are extremely committed historically and emotionally. It is in our DNA,” says Nicolas Hieronimus, president of L’Oréal’s global professional division, which generates more than $3 billion in sales annually.

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