The days when shaving constituted the beginning, middle and end of a grooming regimen are long gone, as more and more men adopt a multitiered approach to maintenance. When it comes to the men’s market, shaving is not the only game in town. Marketers have many balls in play when looking beyond traditional categories to grow sales. “A lot of companies are going after men under the recognition that men have been underserved,” says Chip Bergh, group president of global male grooming for Procter & Gamble’s Beauty & Grooming division, overseeing the Gillette, Braun, Old Spice, Tag and, most recently, The Art of Shaving men’s brands, who adds retailers are supportive of vendors driving the male opportunity despite the recession. “Men make up about 50 percent of the global population,” Bergh continues, “but the men’s market is only one-fifth of the women’s market.” Citing Euromonitor International data, he notes the men’s market is roughly $43 billion a year worldwide, while the women’s and non-gender specific market is about $230 billion. “There’s big upside growth potential,” he says. Many feel the timing has never been better, with men becoming increasingly aware of the benefits of a more nuanced grooming regimen.
Madonna turns 59 today, marking another year of show-stopping, one-of-a-kind bold looks from the singer. To celebrate, we took a look at the superstar's most memorable fashion moments. Here, Madonna sits front row at Versace's spring runway show in 1995. See more exclusive photos from the #wwdarchive on WWD.com. #wwdeye (📷: Cédric Dordevic)
WWD asked a handful of creative directors to evaluate the September covers of leading women's fashion magazines. How do they think the covers this year compare with years gone by, and what do they say about the current status of the publication? Link in bio. (GIF by @hypebreast)
"Stephen King is such a master, but I don't like being scared - there's enough that's really scary. How about the morning's news?" says Holland Taylor in an interview with WWD. See what else the actress said about starring in the TV adaptation of King's thriller "Mr. Mercedes" on WWD.com. #wwdeye (📷: @jgreenery)