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After two months of beta testing, nail membership Web site, Nail Art Society, or NAS, has launched today at nailartsociety.com.
Looking to take advantage of the nail category’s explosive growth in the past year, the brand will be offering membership services that deliver packages of nail art accessories, polish, professional tools and step-by-step guides to achieving specially created looks at home. Subscriptions can be purchased monthly for $19.95, quarterly for $58.85, or yearly for $219.40, and products will be shipped on the 10th of every month.
“I’ve been a fan of Japanese nail art for years and I saw how much the market has grown,” said founder and chief executive officer Tia Valenciano. “I started doing a lot of research targeted to this specific niche and we developed a way to curate nail art because women don’t necessarily have access to all the products needed to create these looks.”
Unlike other similar services, NAS delivers full-size products, which members get to keep. Exclusively available to subscribers will be video tutorials, trend reports and tips from celebrity nail artists and beauty insiders. The ability to choose from various style categories is in development and will be available as early as January.
“Whether you’re casual, funky and bold, or business professional — where you can’t really experiment — you will be able to select your style and then we will curate the looks for you,” said Valenciano. The “very visual” brand plans to utilize beauty blogs, online marketing and social media to reach potential consumers and industry sources estimate first-year sales to be $12 million to $15 million. The brand noted it is in the process of developing new features and perks for its members. “We are working on partnering with celebrity nail artists and potentially celebrities for 2013,” hinted Valenciano.