By  on May 15, 2009

The natural beauty world is fed up.

At issue is cosmetic companies calling their products “natural” or “organic” when the natural world believes they are not. Yet, the challenge facing the roughly $8 billion natural and organic global cosmetics market is the absence of any formal government standards despite the increasing trend towards “natural” beauty products. That subject, among others, was debated at the Natural Beauty Summit held at the Sheraton Hotel in New York on May 7 and 8, organized by Organized by ITEC France — the company that organizes Paris-based trade show Beyond Beauty — and Organic Monitor, a London-based research and consultancy firm. Representatives from L’Oréal, Estée Lauder, Unilever and Clarins, among others, attended the two-day conference.

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