By  on March 14, 2008

Consumers may finally get clued in to what organic and natural means in respect to personal care now that members of the beauty industry have set about defining these terms. At least three separate groups have established three different sets of standards aiming to regulate the $9 billion market.

Last week Whole Foods and a new industry trade organization, Organic and Sustainable Industry Standards [OASIS], announced their respective plans to make selecting the highest level of natural and organic products more simple for shoppers. A third effort, led by Burt's Bees executive Mike Indursky and the National Products Association, called The Natural Standard, has been in the works for more than a year.

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