Natural Products

Beauty products pure enough to eat, eco-friendly versions of old favorites and a slew of news from the natural products category.

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Special Issue
Beauty Inc issue 08/08/2008

This month, French skin care brand SOTHYS will launch Beauty Garden Organic Range. Approved by Ecocert, the five-item line—which includes a makeup remover, toner, face mask, face cream and body lotion—has as its primary ingredients cherry bud, hawthorn and angelica. “The bud is really the life source of the plant, with the highest level of cell division,” says Brenda Gallagher, vice president of national sales and marketing. “The amount of the active ingredient is much more potent than when you take it from an older plant.” Meanwhile, hawthorn acts as an antioxidant, while angelica targets free radicals to help prevent the first signs of aging. Beauty Garden will retail at select spas; prices range from $30 to $52.

This story first appeared in the August 8, 2008 issue of WWD.  Subscribe Today.

AVEENO adds to its Active Naturals line with Intense Relief Repair Cream for the body. Says Alissa Hsu Lynch, group product director for Aveeno, consumers are looking for a product that has healing moisture benefits. To that end, the cream uses Aveeno’s signature colloidal oatmeal formula to lock in moisture, plus pure oat essence to soothe irritated skin and ceramides to help replenish the skin’s moisture barrier. Launching this month in mass retailers, it’s priced at $12.


AVEDA founder Horst Rechelbacher has unveiled his latest venture, Intelligent Nutrients. A comprehensive lineup of hair, skin and body products, all items are 100 percent organic except for two products made for color-treated hair. Each item in the line features the Intellimune Seed Oil Complex, an antiaging, antioxidant blend of black cumin, pumpkin, red grape, red raspberry and cranberry seeds. Many of the ingredients are grown on Rechelbacher’s 600-acre farm in Wisconsin, the only way he could get the ingredients he wanted for his products, said the entrepreneur during a recent launch event, as the raw materials needed to make formulas such as his are not widely available. Prices start at $5.25 for a chocolate bar and $17 for a lip balm, with most of the hair care items priced in the $35 to $39 range. Distribution will include Barneys New York, Space NK, ABC Carpet and Home and Studio at Fred Segal. Rechelbacher is also working on deals with high-end salon and spa chains, as well as opening freestanding stores in Minneapolis, New York and Toronto.

BURT’S BEES boosts its antiaging franchise with the launch of Radiance Serum, priced at $17.99. “We were able to expand the popular Radiance platform into the growing serum category,” says Paula Alexander, director of marketing for Burt’s Bees. “Inspired by prestige products, we created a daily serum that is extremely nutritious to the skin yet quick-absorbing and light enough to put under a moisturizer every day.” Royal jelly, which is the diet of queen bees, is the key ingredient, containing 17 amino acids and multiple vitamins to nourish, soothe and diminish redness. The serum is 99.86 percent natural, according to the company.

PHYSICIANS FORMULA is introducing three additions to its Ecocert-approved Organic Wear cosmetics line. Packaged in 100 percent PLA biodegradable material, the Natural Origin Lip Veil, Eyeliner Pencil and Eye Shadow Duos include organic jojoba seed and avocado oils as well as beeswax and mica for smoothness, texture and luminosity. Free of synthetic preservatives and cruelty-free, the products will be sold at drugstores nationwide for $7.95 each.

DUWOP has revamped its original plumping Lip Venom with an eco-friendly version called Pure Venom. Organic cinnamon oil plumps, while safflower oil creates shine and organic castor oil conditions and smoothes. “We wanted to create this as a challenge to ourselves,” says Cristina Bartolucci, DuWop’s creative director. In a manner she calls “eco-pristine,” the ingredients can be traced back to the farm in the midwestern United States in which they’re grown. Pure Venom launches this month at Sephora and will retail for $24.

In September, PATYKA will launch a five-stockkeeping unit organic cosmeceuticals line. The goal, says the brand’s creator Philippe Gounel, is to combine luxury and effi cacy in organic skin care. “Organic cosmetics have the potential to be unappealing as far as texture and smell, but we’re working to bridge the gap between organic and luxury,” he says. Certified by Ecocert, Patyka claims to be the first brand to use biotechnology to extract an organic version of hyaluronic acid. Star products include Élixir Nuit Réparateur, a booster serum designed to be applied once or twice a week and containing rose hip seed and wheat germ oils, as well as extracts of neroli, jatamansi and palmarosa. Priced at $159, it and the entire line will be available at Henri Bendel.


REN pays homage to the rose with its first fragrance, Rosa Maya, hitting shelves this month. “The idea of a rose fragrance is such an old-fashioned thing,” says Rob Calcraft, the brand’s co-creator who spearheaded the scent’s development. “But to us, it’s beautiful and wonderful, and we wanted to do a modern take on it.” Rosa Maya opens with floral and citrus notes, and ends with warm hints of sandalwood and vanilla. Says Calcraft, Rosa Maya is meant to appeal to a consumer who’s interested in the complexities of the scent. It will be sold at Barneys New York and Studio at Fred Segal, and will retail for $80.

This September, JERGENS aims to give consumers the best of both worlds with its Jergens Naturals Daily Moisturizers. The collection—which includes Hydrate, Renew, Soothe and Refresh versions—are meant to give buyers an authentically natural product from a familiar and recognizable brand. Using ingredients like cactus extract, grape seed oil, yogurt and mint leaf, the moisturizers are between 92 and 93 percent natural, and will sell in mass retailers nationwide for $8.49 each.

This past June, celebrity hairstylist DAVID BABAII embarked on his newest venture alongside actress and spokeswoman Kate Hudson, launching an eight-sku natural hair care line that donates 10 percent of profits to WildAid, a global animal protection group. The appropriately titled DAVID BABAII FOR WILDAID adds four new items to the line this month, including Mise en Plis Extra Hold and Light styling sprays, Amplifying Whipped Mousse and Volcanic Ash Root Amplifyer, all free of parabens, sulfates and petrochemicals. Each product includes mineral-rich volcanic ash from the Vanuatu Islands to add thickness and natural volume, along with multiple other plant-derived and exotic ingredients to keep it green. Sold in mass retailers like Target and CVS for prices ranging from $14.95 to $16.95, the brand expects sales of $20 million by yearend, a figure it expects to triple by the end of 2009.

The ingredients of VERIKIRA NATURALS Spicy Citrus Walnut Scrub, launching this September, are based around the Vegan Cosmetics Organization guidelines. The scrub uses jojoba and aloe to nourish along with lemon, lime and ginger for a fresh scent and will retail for $30 at verikira.com; 16 percent of the proceeds will be donated to various charities aiding impoverished and malnourished children and breast cancer awareness.

This June saw the launch of SPONGE skin care at Barneys New York. Created by Markos Drakotos and inspired by the organic sponges cultivated on the Greek island of Symi, the products are hand-blended with extra virgin olive oil and organically or wild grown herbs. Key products include Aromatotherapia Basiliko, $45, and Krema Triantafillo,  $85. The former is an organic basil hydrating aromatherapy spray, the latter a moisturizing rose cream. Many of the herbs and flowers are grown in Greece. After arriving in the U.S., Drakotos says the plants are slowly boiled to release their extracts and then combined with olive oil for skin-soothing and hydrating benefits. “When our product arrives on the shelves, it’s only three weeks old,” he says.

This month, DUCHESS MARDEN is introducing two new items to its lineup. Damascena Hydrating Masque, $52, uses rosewater, aloe gel, oat kernel extract and sea parsley extract, among others, to provide hydration as well as antiaging effects. “Two of the most paramount issues in skin care today are hydration and discoloration,” says Marla Steuer, president and founder of Duchess Marden. “Because of the intensity of the sun, people of a younger age are getting age spots on their chest and face that can’t be easily reversed. We’ve found ingredients that reduce the quantity of melanin in the skin, but are completely natural.” The new Damascena Enzyme Exfoliant incorporates jojoba beads and pumpkin enzymes to slough skin without irritation.

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