Products from Mahalo Skin Care, Pour Moi and Swiss Smile that will be available at Neiman Marcus' ShopTheExpo.
Neiman Marcus' beauty department is about to welcome the indies.Today will see the launch of the retailer's ShopTheExpo, an indie beauty assortment of 15 new-to-Neiman's brands spanning the skin-care, color and body-care spaces that will be sold on neimanmarcus.com for three months. The project, a collaboration with the Indie Beauty Expo, will kick off with a two-day pop-up Saturday and Sunday at the retailer’s store in the NorthPark Center in Dallas. All brand founders will be in attendance to educate and do meet-and-greets with consumers over the course of the weekend.“With the rise in indie beauty we’ve been focused on curating an amazing assortment of under-the-radar brands,” said Kelly St. John, vice president, divisional merchandise manager for beauty at Neiman's. She and a buyer attended two Indie Beauty Expos — one in Dallas and one in New York — where they met with hundreds of brands before narrowing down to the 15 “that stood out for us.”Among them: Mahalo Care, a botanic-based skin-care collection hailing from Hawaii; Pour Moi Beauty, a climate-smart skin-care range with a host of global patents; Ellis Faas, a namesake cosmetics line from the Dutch makeup artist; Ayuna, a collection with a “topical fasting for the skin” concept, and Swiss Smile, a luxe oral-care collection offering toothbrushes and tooth gel.Neiman Marcus is the latest department store to showcase a fast-growing crop of independent beauty brands. Bloomingdale’s, arguably the most aggressive of the department stores to embrace these smaller players, rolled out two initiatives dedicated to the space in the past year alone. Earlier this year, Bloomingdale’s said it was taking its Knockout Beauty shops-in-shop concept into top-performing doors nationwide, and August saw the opening of Glowhaus, a Millennial-focused effort with an emphasis on hot indie lines. In 2008, Bloomingdale’s started to open Space NK shop-in-shops.Similarly, ShopTheExpo will become a vehicle to highlight and sell niche, high-end lines that traditionally would not have representation on the beauty floor of a department store alongside the Lancômes, Estée Lauders and Nars’ of the world.And it’s only the beginning.Next month, a Trending Beauty Shop will open in Neiman's NorthPark door and on neimanmarcus.com, carrying many of the brands that were part of the ShopTheExpo. This effort, a permanent addition to the retailer’s beauty offerings to “highlight newness” and especially new indie brands, according to St. John, will see the opening of additional shops in the spring.“We’ve had a long history of nurturing young brands into the giant brands they are today,” said St. John, pointing out that the retailer picked up Bobbi Brown and La Mer in the early days when each was still privately owned. She also pointed to Chantecaille as another example.St. John expects ShopTheExpo and the soon to launch Trending Beauty Shop to mirror the success of indie fragrance, which is instrumental to the store’s fragrance business. She declined to give sales projections for the Indie Beauty Shop but said the plan is for the category to become a “growing and significantly trending business for us. We have seen that with Beauty BioScience and Tata Harper and some other brands.”“Certainly in the industry you hear about designer and mass being challenging…[at Neiman Marcus] the niche and luxury [categories] continue to be very, very strong,” St. John maintained.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
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For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)