FLOWERDrew Barrymore’s Flower provided plenty of power for Wal-Mart to elevate its beauty department. The luxe-looking Flower served as a centerpiece for a new planogram that rolled out this year incorporating vibrant LED lighting and die-cut traffic-stopping displays for the color cosmetics collection of more than 180 stockkeeping units. Originally in 1,500 doors, Flower is now rolling out to more Wal-Mart doors thanks to Barrymore’s hands-on approach. (She touted the line from multiple magazine cover stories and even appears in tutorials.) “I don’t want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out,” said the actress at the launch of the brand, which is being produced by Maesa. “It is almost an uncontrollable desire to be one of the people who is creating. Maybe it is just a type of personality,” Barrymore continued. “I can’t sleep at night. I care.” Jody Pinson, vice president of merchandising at Wal-Mart, called Flower, whose prices range from $4.98 to $13.98, perfect for the retail giant’s “aspirational” shoppers. Shoppers seem to agree: According to industry sources, retail sales are expected to exceed $50 million. In other words, box-office gold.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim