Drew Barrymore’s Flower provided plenty of power for Wal-Mart to elevate its beauty department. The luxe-looking Flower served as a centerpiece for a new planogram that rolled out this year incorporating vibrant LED lighting and die-cut traffic-stopping displays for the color cosmetics collection of more than 180 stockkeeping units. Originally in 1,500 doors, Flower is now rolling out to more Wal-Mart doors thanks to Barrymore’s hands-on approach. (She touted the line from multiple magazine cover stories and even appears in tutorials.) “I don’t want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out,” said the actress at the launch of the brand, which is being produced by Maesa. “It is almost an uncontrollable desire to be one of the people who is creating. Maybe it is just a type of personality,” Barrymore continued. “I can’t sleep at night. I care.” Jody Pinson, vice president of merchandising at Wal-Mart, called Flower, whose prices range from $4.98 to $13.98, perfect for the retail giant’s “aspirational” shoppers. Shoppers seem to agree: According to industry sources, retail sales are expected to exceed $50 million. In other words, box-office gold.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)