By  on February 13, 2009

Green is good. But is it good enough? Therein lies the rub for a generation of environmentally aware consumers who also expect the highest levels of efficiacy from their beauty products.

Ellen is about as green as they come. She’s never known the taste of meat, buys only organic veggies and has a penchant for natural fibers, clothingwise. When she buys something, Ellen likes to verify its provenance, since certain countries’ manufacturing practices don’t live up to her ethical standards.

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