The latest weapon in the battle against wrinkles doesn’t come in a jar.
Palomar Medical Technologies Inc., a developer of cosmetic laser and intense-pulsed light devices for professional use, has introduced a $499 over-the-counter laser.
The handheld PaloVia Skin Renewing Laser is the first device to be cleared for home use by the FDA to reduce fine lines and wrinkles around the eyes, brand executives noted.
PaloVia was introduced Dec. 27 in a 10-minute television spot on QVC and on qvc.com. Nordstrom will launch it later this month in 13 top doors and its Web site, according to a spokeswoman for the retailer. It’s targeted at women in their early 40s through age 65.
Cheri Botiz, Nordstrom’s national beauty and fragrance director, said, “Our customers are always asking for the latest innovation in beauty, so we are [pleased] to be the first fashion specialty retailer to offer the Palovia Skin Renewing Laser.”
The QVC presentation exceeded sales goals, according to Joseph Caruso, president and chief executive officer of Palomar.
PaloVia uses a microbeam of concentrated light to irritate deep layers of the skin and trigger the production of collagen. In a clinical trial, 92 percent of participants had visible improvement after applying the fractional laser once a day for 30 days, the company said. Maintenance requires use twice a week thereafter.
“We’re tricking the skin into thinking it’s been injured and needs to repair the collagen,” said Dr. Robert Weiss, director of the Maryland Laser, Skin and Vein Institute, speaking at a Palomar investor presentation Thursday in New York.
While the FDA clearance applies only to the eye area, the laser could also be used to reduce acne scars, lighten brown spots, and extend the effect of Botox injections, Weiss said.
“The market potential for these types of devices is powerful,” commented Alisa Beyer, founder of The Benchmarking Co. beauty research and consulting firm. “More companies are creating at-home versions of popular in-office treatments because women are totally open to this concept, and our studies show a high demand for at-home devices.”
Palomar directs that the laser be applied in half-inch intervals along wrinkles. An automatic shut-off device prevents users from activating more than 25 scans in an eight-hour period.
The product’s rollout is slow to ensure production at headquarters in Burlington, Mass., can meet demand, said Nancy Teumer, global marketing director.
“We’ve had a very positive response from retailers, and when we have the product you will see it on the market,” she said. “We don’t want to open a channel and then disappoint because we can’t deliver the product.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia