By  on December 11, 2009

Pangea Organics is planting its roots in specialty beauty retail.

After launching on Sephora’s Web site last month, the Boulder, Colo.-based eco-conscious brand is joining 50 stores in the retailer’s skin care assortment starting in the spring. Pangea Organics hopes to broaden its audience by entering Sephora, which will become its anchor brick-and-mortar partner outside of the traditional natural arena; Sephora claims the addition will beef up its green beauty selection.

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