By  on April 22, 2011

The first containers of Pantene to utilize plant-based plastic shipped to stores in Western Europe this month. The move is just the beginning of Procter & Gamble’s effort to replace petroleum-based containers of Pantene with ones that incorporate plant-based plastic, which is sourced from sugarcane.

While P&G executives said consumers won’t be able to tell the difference between a plant-based container and the previous ones, there will be green labels on the containers calling out the firm’s efforts. The roll out is expected to take 18 months as Pantene is sold in 180 countries.

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