By and  on April 18, 2008

BOLOGNA, Italy — “Natural” was the word echoed through the cavernous pavilions of Cosmoprof. Indigenous ingredients from Italy, Greece, Brazil and Switzerland often combined with high-performance molecular formulas were big attractions, while a quirky approach to beauty added spice.

Rodial’s bust-boosting cream, fittingly called Boob Job with larger-than-life wall murals to match, and Yes to Carrots, another small start-up firm, pushed the envelope on natural formulations.

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