BOLOGNA, Italy — “Natural” was the word echoed through the cavernous pavilions of Cosmoprof. Indigenous ingredients from Italy, Greece, Brazil and Switzerland often combined with high-performance molecular formulas were big attractions, while a quirky approach to beauty added spice.
Rodial’s bust-boosting cream, fittingly called Boob Job with larger-than-life wall murals to match, and Yes to Carrots, another small start-up firm, pushed the envelope on natural formulations.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"