Deb Henretta is leaving nothing to chance; she has all bets covered.
Procter & Gamble Co.’s group president of global beauty care has engineered a far-flung network of executive offices, serving as a trend-catching machine, designed to turn tips on changing consumer buying habits into fattened market share and profits.
“My vision is to get back to the day-in, day-out undisputed leader of the beauty-care business,” she said, “and I want to return this business to the growth engine it has been and I know it can be for the P&G Company.”
Her Beauty Care Division runs the gamut from Olay, the mass skin-care franchise with retail sales volume estimated by Brand Finance magazine at $11.8 billion; the DDF dermatological brand; the predominantly North American-oriented Cover Girl and global Max Factor makeup brands; Safeguard hand sanitizer; Old Spice, and Gillette Personal Care for men. For women, there’s Secret, Olay Personal Care and Camay, which Henretta pointed out was P&G’s first beauty brand in 1926. Ivory also fits into the personal-care group.
As reported previously, P&G has moved the management of its skin care and leadership team to Singapore under Nayantara Bali, vice president of global skin care. The cosmetics group is headed by Esi Eggleston-Bracey, vice president of global cosmetics, based in Geneva. The personal care, antiperspirant and deodorant group — headed by Janet Allgaier, vice president of global personal care — is anchored in P&G’s headquarters in Cincinnati. All three report to Henretta, as do the regional vice presidents.
Henretta refers to it as a “hub” system with each group having a shadow organization elsewhere. Henretta explained that Bali’s leadership team will be in Singapore, but “then she’ll have a North American team that will feed feeding into her leadership team and will be located in Cincinnati,” Henretta explained. “The flip side is the personal care, antiperspirant and deodorant business, [which] right now is housed in Cincinnati, but they will have an eastern hub in Asia that will feed into them.”
Henretta now operates out of Cincinnati, but she indicated the beauty-care leadership will eventually move to Singapore.
In addition, Eggleston-Bracey is running the cosmetics group in Switzerland, but her unit has a key manufacturing and research and development operation in Hunt Valley, Md. There are also regional offices in Guangzhou, China, and Panama.
Henretta noted, “I call this the hubbing system because what it does is it allows me to stay very tapped into the trends around the world. I’ve got an Eastern hub and a Western hub, and we share information on trends. We’re sharing information on consumer learnings and I think we are going to have a better business because we’re looking at both sides of the world.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion