Deb Henretta is leaving nothing to chance; she has all bets covered.
Procter & Gamble Co.’s group president of global beauty care has engineered a far-flung network of executive offices, serving as a trend-catching machine, designed to turn tips on changing consumer buying habits into fattened market share and profits.
“My vision is to get back to the day-in, day-out undisputed leader of the beauty-care business,” she said, “and I want to return this business to the growth engine it has been and I know it can be for the P&G Company.”
Her Beauty Care Division runs the gamut from Olay, the mass skin-care franchise with retail sales volume estimated by Brand Finance magazine at $11.8 billion; the DDF dermatological brand; the predominantly North American-oriented Cover Girl and global Max Factor makeup brands; Safeguard hand sanitizer; Old Spice, and Gillette Personal Care for men. For women, there’s Secret, Olay Personal Care and Camay, which Henretta pointed out was P&G’s first beauty brand in 1926. Ivory also fits into the personal-care group.
As reported previously, P&G has moved the management of its skin care and leadership team to Singapore under Nayantara Bali, vice president of global skin care. The cosmetics group is headed by Esi Eggleston-Bracey, vice president of global cosmetics, based in Geneva. The personal care, antiperspirant and deodorant group — headed by Janet Allgaier, vice president of global personal care — is anchored in P&G’s headquarters in Cincinnati. All three report to Henretta, as do the regional vice presidents.
Henretta refers to it as a “hub” system with each group having a shadow organization elsewhere. Henretta explained that Bali’s leadership team will be in Singapore, but “then she’ll have a North American team that will feed feeding into her leadership team and will be located in Cincinnati,” Henretta explained. “The flip side is the personal care, antiperspirant and deodorant business, [which] right now is housed in Cincinnati, but they will have an eastern hub in Asia that will feed into them.”
Henretta now operates out of Cincinnati, but she indicated the beauty-care leadership will eventually move to Singapore.
In addition, Eggleston-Bracey is running the cosmetics group in Switzerland, but her unit has a key manufacturing and research and development operation in Hunt Valley, Md. There are also regional offices in Guangzhou, China, and Panama.
Henretta noted, “I call this the hubbing system because what it does is it allows me to stay very tapped into the trends around the world. I’ve got an Eastern hub and a Western hub, and we share information on trends. We’re sharing information on consumer learnings and I think we are going to have a better business because we’re looking at both sides of the world.