By  on September 6, 2013

NEW YORK — Pharmaca, dubbed the Whole Foods of the pharmacy business, is proving natural beauty can be glamorous.

Pharmaca is one step ahead of traditional retailers such as Walgreens and Ulta, who are adding more natural and upscale beauty products. The opening of five new Natural Beauty Bars illustrates the Boulder, Colo.-based retailer’s commitment to natural beauty in an elegant setting with wood fixturing, LED lighting and professional services.

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