BETSY OLUM KNOWS HER PALE SKIN ISN’T THE BEST CANVAS FOR PINK MAKEUP, BUT SEPHORA’S SENIOR VICE PRESIDENT OF MARKETING HAS A MOLLY RINGWALD-ESQUE FONDNESS FOR THE HUE. SO WHEN TOO FACED DISCONTINUED HER FAVORITE SHADOW—A ROSY MAUVE DUBBED HEIRESS—SHE WAS HEARTBROKEN.
“IT WAS THE PERFECT SHADE. ANYONE COULD WEAR IT,” GUSHES OLUM, WHO BECAME A ONE-PERSON LOBBY FOR ITS REVIVAL. OLUM, THOUGH, HAD A MORE CRITICAL FIGHT ON HER HANDS. DIAGNOSED WITH BREAST CANCER IN JULY 2007, SHE UNDERWENT SURGERY AND TREATMENT. THIS SUMMER, OLUM WAS PRONOUNCED CANCER-FREE. ALONG WITH THE GOOD NEWS, SHE FINALLY HAD A CONVINCING REASON FOR TOO FACED TO BRING BACK THAT PERFECT PINK: TO RAISE BREAST CANCER AWARENESS. WORKING WITH TOO FACED CO-FOUNDER JERROD BLANDINO, OLUM TWEAKED HEIRESS BY AMPING UP THE PINK AND PAIRING IT WITH A TOASTED VANILLA. NAMED BETSY BABY, $9 FROM EVERY SALE WILL BE DONATED TO THE BREAST CANCER RESEARCH FOUNDATION. “IT TURNED INTO THIS REALLY AMAZING POSITIVE SPIN ON SOMETHING THAT WAS SO DIFFICULT,” SAYS BLANDINO.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.