BETSY OLUM KNOWS HER PALE SKIN ISN’T THE BEST CANVAS FOR PINK MAKEUP, BUT SEPHORA’S SENIOR VICE PRESIDENT OF MARKETING HAS A MOLLY RINGWALD-ESQUE FONDNESS FOR THE HUE. SO WHEN TOO FACED DISCONTINUED HER FAVORITE SHADOW—A ROSY MAUVE DUBBED HEIRESS—SHE WAS HEARTBROKEN. “IT WAS THE PERFECT SHADE. ANYONE COULD WEAR IT,” GUSHES OLUM, WHO BECAME A ONE-PERSON LOBBY FOR ITS REVIVAL. OLUM, THOUGH, HAD A MORE CRITICAL FIGHT ON HER HANDS. DIAGNOSED WITH BREAST CANCER IN JULY 2007, SHE UNDERWENT SURGERY AND TREATMENT. THIS SUMMER, OLUM WAS PRONOUNCED CANCER-FREE. ALONG WITH THE GOOD NEWS, SHE FINALLY HAD A CONVINCING REASON FOR TOO FACED TO BRING BACK THAT PERFECT PINK: TO RAISE BREAST CANCER AWARENESS. WORKING WITH TOO FACED CO-FOUNDER JERROD BLANDINO, OLUM TWEAKED HEIRESS BY AMPING UP THE PINK AND PAIRING IT WITH A TOASTED VANILLA. NAMED BETSY BABY, $9 FROM EVERY SALE WILL BE DONATED TO THE BREAST CANCER RESEARCH FOUNDATION. “IT TURNED INTO THIS REALLY AMAZING POSITIVE SPIN ON SOMETHING THAT WAS SO DIFFICULT,” SAYS BLANDINO.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim