CANNES, France — There was no shortage of newfangled beauty products lining shelves at the most recent edition of the TFWA show, which took place from Oct. 21-26 here.
Buoyed by the success of its Signorina women’s fragrance, which was introduced in December 2011 and has become its worldwide bestseller, Ferragamo Parfums presented at TFWA its newest men’s scent that’s meant to become a second pillar.
Ferragamo Parfums chief executive officer Luciano Bertinelli said Signorina “is really going to help us move Ferragamo to a different level.”
Aqua Essenziale’s juice — which includes top notes of grapefruit, mint, mandarin and lemon tree leaf; heart notes of geranium, cascalone, rosemary and lavender, and base notes of patchouli, helvetolide, cistus and vetiver – was created by Firmenich’s Alberto Morillas. Model Garret Neff is featured in the print advertising for the fragrance, which was photographed by Camilla Akrans.
There will be a 30-, 50- and 100-ml. version of the eau de toilette spray, along with ancillaries.
Meanwhile, Euroitalia was primarily underscoring its upcoming Versace men’s scent, Eros, which is to be launched this month in Italy before its rest-of-the-world rollout, beginning in spring 2013.
Giovanni Sgariboldi, president of Euroitalia, said the interest generated by the fragrance was unprecedented for the company.
Among other novelties the firm was spotlighting included Versace Pour Homme Oud Noir, due out in first-quarter 2013 in the Middle East. Chic Petals for women by Moschino Cheap & Chic, Moschino Forever Sailing for men and a new John Richmond Woman fragrance are all set to launch in the first half of next year.
Shiseido was presenting a spate of upcoming products for the travel-retail channel, including its Perfect Hydrating BB Cream; Advanced Body Creator Super Slimming Reducer; four new sun care references; products from Zensun; Bio-Performance Advanced Super Restoring Cream, and a new line under the Hydration brand to help recruit younger consumers, with a target of 25-to-30-year olds.
Beauté Prestige International, Shiseido’s fragrance branch, had a large number of new projects, too. Among them was a Jean Paul Gaultier’s men scent, called Le Beau Male; an eau de parfum intense for Elie Saab; an eau de parfum edition of Pleats Please, and L’Eau from Narciso Rodriguez.
In January of 2013 — its 35th anniversary year — La Prairie will introduce White Caviar Spot Treatment, White Caviar Illuminating Hand Cream SPF 15 and White Caviar Illuminating Eye Cream. Then in March 2013, the company plans to launch one new product in its Power brand — Cellular Power Serum.
While a host of new products were on display on L’Oréal Luxe division’s stand, whose square footage had doubled versus the same TFWA session last year, so were in-store design concepts. The Lancôme section, for instance, staged its new retail look created by Peter Marino. Here, a chandelier seconded as a fragrance-testing device, for example.
Giorgio Armani’s in-store retail design was on show, as well, along with products such as the Armani Privé fragrance collection, which is being introduced in the travel-retail channel.
Biotherm presented its new in-store design, based on its new “Blue Therapy” positioning.
While most of L’Oréal’s stand was divided up by brand, an area was dedicated to the company’s best practices in travel retail worldwide. On view here were some of its latest animations, retail-tainment and product sets.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty