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CANNES, France — There was no shortage of newfangled beauty products lining shelves at the most recent edition of the TFWA show, which took place from Oct. 21-26 here.
Buoyed by the success of its Signorina women’s fragrance, which was introduced in December 2011 and has become its worldwide bestseller, Ferragamo Parfums presented at TFWA its newest men’s scent that’s meant to become a second pillar.
Ferragamo Parfums chief executive officer Luciano Bertinelli said Signorina “is really going to help us move Ferragamo to a different level.”
Ferragamo was showcasing Aqua Essenziale, a fresh fragrance with aromatic, tonic hints, which is to begin its launch in February 2013. The U.S. is scheduled for an April introduction.
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Aqua Essenziale’s juice — which includes top notes of grapefruit, mint, mandarin and lemon tree leaf; heart notes of geranium, cascalone, rosemary and lavender, and base notes of patchouli, helvetolide, cistus and vetiver – was created by Firmenich’s Alberto Morillas. Model Garret Neff is featured in the print advertising for the fragrance, which was photographed by Camilla Akrans.
There will be a 30-, 50- and 100-ml. version of the eau de toilette spray, along with ancillaries.
Meanwhile, Euroitalia was primarily underscoring its upcoming Versace men’s scent, Eros, which is to be launched this month in Italy before its rest-of-the-world rollout, beginning in spring 2013.
Giovanni Sgariboldi, president of Euroitalia, said the interest generated by the fragrance was unprecedented for the company.
Among other novelties the firm was spotlighting included Versace Pour Homme Oud Noir, due out in first-quarter 2013 in the Middle East. Chic Petals for women by Moschino Cheap & Chic, Moschino Forever Sailing for men and a new John Richmond Woman fragrance are all set to launch in the first half of next year.
Shiseido was presenting a spate of upcoming products for the travel-retail channel, including its Perfect Hydrating BB Cream; Advanced Body Creator Super Slimming Reducer; four new sun care references; products from Zensun; Bio-Performance Advanced Super Restoring Cream, and a new line under the Hydration brand to help recruit younger consumers, with a target of 25-to-30-year olds.
Beauté Prestige International, Shiseido’s fragrance branch, had a large number of new projects, too. Among them was a Jean Paul Gaultier’s men scent, called Le Beau Male; an eau de parfum intense for Elie Saab; an eau de parfum edition of Pleats Please, and L’Eau from Narciso Rodriguez.
In January of 2013 — its 35th anniversary year — La Prairie will introduce White Caviar Spot Treatment, White Caviar Illuminating Hand Cream SPF 15 and White Caviar Illuminating Eye Cream. Then in March 2013, the company plans to launch one new product in its Power brand — Cellular Power Serum.
While a host of new products were on display on L’Oréal Luxe division’s stand, whose square footage had doubled versus the same TFWA session last year, so were in-store design concepts. The Lancôme section, for instance, staged its new retail look created by Peter Marino. Here, a chandelier seconded as a fragrance-testing device, for example.
Giorgio Armani’s in-store retail design was on show, as well, along with products such as the Armani Privé fragrance collection, which is being introduced in the travel-retail channel.
Biotherm presented its new in-store design, based on its new “Blue Therapy” positioning.
While most of L’Oréal’s stand was divided up by brand, an area was dedicated to the company’s best practices in travel retail worldwide. On view here were some of its latest animations, retail-tainment and product sets.