Afterdiscovering that a majority of women swipe their lashes between 100 and300 times to achieve their desired look, P&G set out to deliver amascara to make the task easier. Cover Girl Clump Crusher by LashBlastMascara—or the “great green machine,” as Esi Eggleston Bracey, vicepresident and general manager of Cover Girl, called it—features auniquely curved brush designed to impart 200 percent more volume after30 strokes. How does it work? P&G scientists measured the size of anaverage mascara clump as 325 microns, then spaced Clump Crusher’sbristles at 200 microns, ensuring that it would be too tight forclumping. “Clumps are stopped before they even start forming on thebrush,” said Dr. Sarah Vickery, P&G beauty and grooming principalscientist. All that work paid off. P&G called Clump Crusher its“most successful” mascara launch in years, and retailers agreed. Onemass bigwig described it as the fastest-selling item in store—in anycategory.
L’Oréal Paris Age Perfect Glow Renewal Facial Oil
L’OréalParis Age Perfect Glow Renewal Facial Oil slid past the clutteredalphabet cream landscape to be one of the first to tap into the oilcraze in mass-market stores. Launched quickly on the heels of prestigeentries, this blend of eight essential oils capitalized on the positivefeedback on oils in the upmarket, building demand—and excitement—infood, drug and discount stores. L’Oréal touted the format’s multiplebenefits, including moisturizing, as a nighttime treatment, a pre-makeupprimer and even a neck cream. Retailers also had the healthy glow ofsuccess, reporting that Age Perfect Glow Renewal Facial Oil and itscompanion Replenishing Cream, both priced at $24.99, provided healthymargins in the skin-care department.
Infiniti Pro by Conair Curl Secret
Conair’snewest curling device may be called Curl Secret, but there was nothingquiet about its launch. “We believe this is the biggest innovation inhair since [the corporation] introduced the pistol-grip hair dryer in1960,” said Robin Linsley, Conair’s vice president of marketing. “Thisis a category that doesn’t yet exist.” Priced at $99.99, the tool curlshair without clamping or rolling, heats up in 30 seconds and featuresthree style settings, for waves, curls and ringlets. There’s nothingloopy about consumer’s response to the device, though: Since its launchin August, Infiniti Pro by Conair Curl Secret has sold more than twomillion units. “For 100 years it’s been the same way to [curl hair],”said Vito Carlucci, director of engineering for Conair Corp. “This istruly a different method.”
Sonia Kashuk Bath & Body
SoniaKashuk, Target’s first and longest-standing designer collaborator, hasnever been one to think small. The makeup artist, who entered the retailchain in 1999 with an exclusive cosmetics and accessories line,conquered new territory this year with bath and body. “What I set out todo 15 years ago was bring luxury to mass,” said Kashuk. “I didn’t wantto be a one-hit wonder, I wanted to come back and do it again.” For therange, which includes oils, lotions, creams and body washes, Kashuktapped perfumer Jerome Epinette of Robertet to create four scents andBuero New York to design the bold black packaging. Prices range from$4.99 for a loofah to $19.99 for an eau de toilette. To launch the line,Target erected a pop-up shop in the middle of Grand Central Station,complete with a bathing beauty and thousands of white bubble balloons.Rising to the top, indeed.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)