Afterdiscovering that a majority of women swipe their lashes between 100 and300 times to achieve their desired look, P&G set out to deliver amascara to make the task easier. Cover Girl Clump Crusher by LashBlastMascara—or the “great green machine,” as Esi Eggleston Bracey, vicepresident and general manager of Cover Girl, called it—features auniquely curved brush designed to impart 200 percent more volume after30 strokes. How does it work? P&G scientists measured the size of anaverage mascara clump as 325 microns, then spaced Clump Crusher’sbristles at 200 microns, ensuring that it would be too tight forclumping. “Clumps are stopped before they even start forming on thebrush,” said Dr. Sarah Vickery, P&G beauty and grooming principalscientist. All that work paid off. P&G called Clump Crusher its“most successful” mascara launch in years, and retailers agreed. Onemass bigwig described it as the fastest-selling item in store—in anycategory.
L’Oréal Paris Age Perfect Glow Renewal Facial Oil
L’OréalParis Age Perfect Glow Renewal Facial Oil slid past the clutteredalphabet cream landscape to be one of the first to tap into the oilcraze in mass-market stores. Launched quickly on the heels of prestigeentries, this blend of eight essential oils capitalized on the positivefeedback on oils in the upmarket, building demand—and excitement—infood, drug and discount stores. L’Oréal touted the format’s multiplebenefits, including moisturizing, as a nighttime treatment, a pre-makeupprimer and even a neck cream. Retailers also had the healthy glow ofsuccess, reporting that Age Perfect Glow Renewal Facial Oil and itscompanion Replenishing Cream, both priced at $24.99, provided healthymargins in the skin-care department.
Infiniti Pro by Conair Curl Secret
Conair’snewest curling device may be called Curl Secret, but there was nothingquiet about its launch. “We believe this is the biggest innovation inhair since [the corporation] introduced the pistol-grip hair dryer in1960,” said Robin Linsley, Conair’s vice president of marketing. “Thisis a category that doesn’t yet exist.” Priced at $99.99, the tool curlshair without clamping or rolling, heats up in 30 seconds and featuresthree style settings, for waves, curls and ringlets. There’s nothingloopy about consumer’s response to the device, though: Since its launchin August, Infiniti Pro by Conair Curl Secret has sold more than twomillion units. “For 100 years it’s been the same way to [curl hair],”said Vito Carlucci, director of engineering for Conair Corp. “This istruly a different method.”
Sonia Kashuk Bath & Body
SoniaKashuk, Target’s first and longest-standing designer collaborator, hasnever been one to think small. The makeup artist, who entered the retailchain in 1999 with an exclusive cosmetics and accessories line,conquered new territory this year with bath and body. “What I set out todo 15 years ago was bring luxury to mass,” said Kashuk. “I didn’t wantto be a one-hit wonder, I wanted to come back and do it again.” For therange, which includes oils, lotions, creams and body washes, Kashuktapped perfumer Jerome Epinette of Robertet to create four scents andBuero New York to design the bold black packaging. Prices range from$4.99 for a loofah to $19.99 for an eau de toilette. To launch the line,Target erected a pop-up shop in the middle of Grand Central Station,complete with a bathing beauty and thousands of white bubble balloons.Rising to the top, indeed.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye