GiorgioArmani staged a one-of-a-kind fashion extravaganza in New York thisfall, but that wasn’t the only area of the company making news. Inbeauty, Armani launched a first-to-market concept with Rouge Ecstasy, a36-stockkeeping-unit lipstick line called the first “triple-c”lipstick—that is, color, comfort and care. The centerpiece of thetechnology is a proprietary ingredient called the Melting Cream Complex,which is said to deliver skin-care benefits along with high-impactcolor. “This new, innovative hybrid product marks the start of a new erain lipstick,” said Véronique Gautier, international general managerforGiorgio Armani Beauty. “It is a solid, melting lip balm with thecolorintensity of a lipstick, 12-hour hydration and reparativeactions.” Alsostandout: bold red packaging from the master ofminimalism and afirst-ever digital campaign for the brand featuringbeatbox sensationFelix Zenger. All the noise seemed to pay off:Launched in about 180doors, Rouge Ecstasy was expected to ring up morethan $5 million insales in North America.
Ibuki by Shiseido
Manymarketers have spoken of luring Millennials to their counters, butthisyear Shiseido put its money where other’s mouths are with thelaunch ofIbuki. The first completely new skin-care line from Shiseidoin eightyears, the 7-stockkeeping-unit Ibuki is designed for women 25to 34years old. The products were created to mitigate the effects of atypical twentysomething lifestyle, which often includes lack of sleep,oiliness, visible pores and rough skin resulting fromless-than-optimalnutrition. “By 2017, Millennials will outspend BabyBoomers,” said HeidiManheimer, chief executive officer of ShiseidoCosmetics America. “Thisline is designed as a jumping-off point forserious skin care. This isthe time to capture their attention.” Tothat end, Shiseido focused itsmarketing efforts online, including anIbuki microsite with productdetails, education and a rich socialexperience that allows users toread about the life experiences oflike-minded people. Knowledge—andnumbers—are indeed power.
Color Wow Root Cover Up
Afterselling John Frieda to Kao Corp. in 2002, Gail Federici traded haircare for the music business. But she soon found a beauty problem shecouldn’t ignore: unsightly gray roots. To tackle grays, Federici got herproverbial band back together, reuniting with Frieda and chemist JoeCincotta to create Color Wow Root Cover Up. “Everywhere I went, peoplewere showing their gray because nothing worked [to cover it in betweendyes]. I thought if we could crack this problem we’d have anotherFrizz-Ease or beyond,” said Federici, who spent three years fine-tuningthe solid powder pigment before its introduction earlier this year atUlta and on QVC. Root Cover Up, which is housed in a sleek compact, ispart of the Color Wow line, which Federici and her team formulated toaddress problems common with color-treated hair. “We identify a problemthat is pervasive and our objective is to fix it,” said Federici. “I amanalytical to a fault, which is why I think we have the success thatwehave.”
Modern Muse by Estée Lauder
Fragranceis the historical backbone of the Estée Lauder brand, and for thelaunch of Modern Muse, the brand firmly put its stake in the ground.“This is the most important fragrance launch we’ve had in a decade,”said Jane Hertzmark Hudis, global president of Estée Lauder. “ModernMuse captures what it means today to be independent and confident inone’s own sense of self and style.” The importance of this launch wasevident in the expectations that circulated through the market, withsources speculating that Lauder would invest about $50 million inpromotional support, and was aiming for sales of $95 million globally inyear one. Supermodel Arizona Muse starred as the face of the brand,andfrom the launch period on, her image was everywhere: in print ads,online and on television. Olfactively, the scent broke new ground forLauder, with a sparkling jasmine note to impart a feminine side and woodaccords to represent strength. Lauder’s confidence, it seems, was wellplaced, with retailers reporting a strong start amid predictions ofending the year in the top 10.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)