GiorgioArmani staged a one-of-a-kind fashion extravaganza in New York thisfall, but that wasn’t the only area of the company making news. Inbeauty, Armani launched a first-to-market concept with Rouge Ecstasy, a36-stockkeeping-unit lipstick line called the first “triple-c”lipstick—that is, color, comfort and care. The centerpiece of thetechnology is a proprietary ingredient called the Melting Cream Complex,which is said to deliver skin-care benefits along with high-impactcolor. “This new, innovative hybrid product marks the start of a new erain lipstick,” said Véronique Gautier, international general managerforGiorgio Armani Beauty. “It is a solid, melting lip balm with thecolorintensity of a lipstick, 12-hour hydration and reparativeactions.” Alsostandout: bold red packaging from the master ofminimalism and afirst-ever digital campaign for the brand featuringbeatbox sensationFelix Zenger. All the noise seemed to pay off:Launched in about 180doors, Rouge Ecstasy was expected to ring up morethan $5 million insales in North America.
Ibuki by Shiseido
Manymarketers have spoken of luring Millennials to their counters, butthisyear Shiseido put its money where other’s mouths are with thelaunch ofIbuki. The first completely new skin-care line from Shiseidoin eightyears, the 7-stockkeeping-unit Ibuki is designed for women 25to 34years old. The products were created to mitigate the effects of atypical twentysomething lifestyle, which often includes lack of sleep,oiliness, visible pores and rough skin resulting fromless-than-optimalnutrition. “By 2017, Millennials will outspend BabyBoomers,” said HeidiManheimer, chief executive officer of ShiseidoCosmetics America. “Thisline is designed as a jumping-off point forserious skin care. This isthe time to capture their attention.” Tothat end, Shiseido focused itsmarketing efforts online, including anIbuki microsite with productdetails, education and a rich socialexperience that allows users toread about the life experiences oflike-minded people. Knowledge—andnumbers—are indeed power.
Color Wow Root Cover Up
Afterselling John Frieda to Kao Corp. in 2002, Gail Federici traded haircare for the music business. But she soon found a beauty problem shecouldn’t ignore: unsightly gray roots. To tackle grays, Federici got herproverbial band back together, reuniting with Frieda and chemist JoeCincotta to create Color Wow Root Cover Up. “Everywhere I went, peoplewere showing their gray because nothing worked [to cover it in betweendyes]. I thought if we could crack this problem we’d have anotherFrizz-Ease or beyond,” said Federici, who spent three years fine-tuningthe solid powder pigment before its introduction earlier this year atUlta and on QVC. Root Cover Up, which is housed in a sleek compact, ispart of the Color Wow line, which Federici and her team formulated toaddress problems common with color-treated hair. “We identify a problemthat is pervasive and our objective is to fix it,” said Federici. “I amanalytical to a fault, which is why I think we have the success thatwehave.”
Modern Muse by Estée Lauder
Fragranceis the historical backbone of the Estée Lauder brand, and for thelaunch of Modern Muse, the brand firmly put its stake in the ground.“This is the most important fragrance launch we’ve had in a decade,”said Jane Hertzmark Hudis, global president of Estée Lauder. “ModernMuse captures what it means today to be independent and confident inone’s own sense of self and style.” The importance of this launch wasevident in the expectations that circulated through the market, withsources speculating that Lauder would invest about $50 million inpromotional support, and was aiming for sales of $95 million globally inyear one. Supermodel Arizona Muse starred as the face of the brand,andfrom the launch period on, her image was everywhere: in print ads,online and on television. Olfactively, the scent broke new ground forLauder, with a sparkling jasmine note to impart a feminine side and woodaccords to represent strength. Lauder’s confidence, it seems, was wellplaced, with retailers reporting a strong start amid predictions ofending the year in the top 10.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye