Beauty brands are blurring the lines between primers and BB creams. A spate of so-called “blur” creams, which claim to make lines and wrinkles less visible instantly, are launching this spring from both mass and prestige brands. The trend reflects the increasingly “itemized” nature of prestige skin care, as products outside of the antiaging category continue to gather steam. According to The NPD Group, the “other face” segment represented $136 million in sales in 2013, a 62 percent increase compared to 2012.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)