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Product Watch: Blur Creams

Beauty brands are blurring the lines between primers and BB creams.

From left to right: Kiehl's Micro-Blur Skin Perfector, L'Oréal Paris Revitalift Moisture Blur, Dior Hydra Life Close-Up, Pixi Flawless & Poreless, Garnier 5 Sec Blur Skin Renew Instant Smoother
Appeared In
Special Issue
Beauty Inc issue 05/09/2014

Beauty brands are blurring the lines between primers and BB creams. A spate of so-called “blur” creams, which claim to make lines and wrinkles less visible instantly, are launching this spring from both mass and prestige brands. The trend reflects the increasingly “itemized” nature of prestige skin care, as products outside of the antiaging category continue to gather steam. According to The NPD Group, the “other face” segment represented $136 million in sales in 2013, a 62 percent increase compared to 2012.