Designed to combat cellulite, U.K. “intelligent textiles company” Proskins will arrive Stateside in September with its line of compression garments, called Proskins Slim.
Containing five natural ingredients, the clinically tested line of leggings, shorts and tops contains caffeine, retinol, ceramides, fatty acids, vitamin E and aloe vera. This skin care-inspired formula is woven into the fabric of the garments to provide the wearer with a “hidden workout.”
Launched in the U.K. in March 2011, Proskins Slim promises to provide similar perks as a regular fitness routine. “Consumers in the U.K., Australia and Singapore have all responded with universal approval,” said Neil French, founder of Proskins. “We get an amazing referral rate and repeat customers for the next size down. We knew the U.S. was an important market to tap into as it has the single biggest beauty market in the world; hence, it made perfect sense to introduce the product to the U.S. market.”
By combining compression technology with naturally restorative and protective ingredients sewn into the fabric, consumers are said to experience two levels of detoxing, one from compressing and another from moisturizing skin.
“We realized that we could take the benefits of a sports lifestyle to people with more sedentary lifestyles,” said French. “Most people suffer from poor circulation when they’re not getting enough exercise. Our technology gives your body the right kind of compression to improve your blood flow.”
According to French, the garments contain millions of tiny crystals. Each time the garment is worn, it excretes a small amount of the ingredients, which are absorbed into the skin. “The more you wear the garment, the more applications [of the ingredients] you have,” he added.
Proskins’ previous lines — of which only the Slim line is crossing the pond — have tilted towards athleticwear; the Slim collection targets people with busy lifestyles. “Regardless of the wearer’s physical activity, the fabric is said to massage the ingredients onto your skin,” said French.
Industry sources speculate first-year retail sales will be $20 million. Ranging in price from $80 to $120 dollars, Proskins Slim will be sold in select Equinox stores, SweetSpot Sports and Golden Bear Bikes stores and at proskinus.com. “We have [already] made a number of sales in the United States through the Web site,” said French. “We therefore know that there is an appetite for the product.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews