Designed to combat cellulite, U.K. “intelligent textiles company” Proskins will arrive Stateside in September with its line of compression garments, called Proskins Slim.
Containing five natural ingredients, the clinically tested line of leggings, shorts and tops contains caffeine, retinol, ceramides, fatty acids, vitamin E and aloe vera. This skin care-inspired formula is woven into the fabric of the garments to provide the wearer with a “hidden workout.”
Launched in the U.K. in March 2011, Proskins Slim promises to provide similar perks as a regular fitness routine. “Consumers in the U.K., Australia and Singapore have all responded with universal approval,” said Neil French, founder of Proskins. “We get an amazing referral rate and repeat customers for the next size down. We knew the U.S. was an important market to tap into as it has the single biggest beauty market in the world; hence, it made perfect sense to introduce the product to the U.S. market.”
By combining compression technology with naturally restorative and protective ingredients sewn into the fabric, consumers are said to experience two levels of detoxing, one from compressing and another from moisturizing skin.
“We realized that we could take the benefits of a sports lifestyle to people with more sedentary lifestyles,” said French. “Most people suffer from poor circulation when they’re not getting enough exercise. Our technology gives your body the right kind of compression to improve your blood flow.”
According to French, the garments contain millions of tiny crystals. Each time the garment is worn, it excretes a small amount of the ingredients, which are absorbed into the skin. “The more you wear the garment, the more applications [of the ingredients] you have,” he added.
Proskins’ previous lines — of which only the Slim line is crossing the pond — have tilted towards athleticwear; the Slim collection targets people with busy lifestyles. “Regardless of the wearer’s physical activity, the fabric is said to massage the ingredients onto your skin,” said French.
Industry sources speculate first-year retail sales will be $20 million. Ranging in price from $80 to $120 dollars, Proskins Slim will be sold in select Equinox stores, SweetSpot Sports and Golden Bear Bikes stores and at proskinus.com. “We have [already] made a number of sales in the United States through the Web site,” said French. “We therefore know that there is an appetite for the product.”
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye