By  on July 11, 2008

ROB|B, lacquer brand OPI's first U.S. concept nail salon, is set to erase stereotypes faster than old polish jobs when it opens this month in Studio City, Calif.

ROB|B co-owners and fraternity brothers Robbie Schaeffer, son of OPI founder George Schaeffer, and Daniel Schilleci, have made a conscious effort to counter the bad rap nail salons get for lacking cleanliness, privacy and environmental standards in their two-story 3,000-square-foot location.

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