By  on March 5, 2013

According to Rodial’s founder, Maria Hatzistefanis, the brand’s newest skin-care launches, which feature a unique bee-venom based ingredient, are going to generate a major buzz. “I was really excited to share that this ingredient exists and that we can use it in skin care,” said Hatzistefanis, adding that the new range, called Bee Venom, are the most potent antiagers in the Rodial collection to date. “At the same time we wanted to come up with a ‘golden range’ for Rodial with the latest in antiaging tech.”

The lineup, which consists of a Super Serum for $200, a moisturizer for $190 and an eye cream for $140, features plant stem cells, said to improve skin tone and elasticity. The bee venom is said to increase blood circulation and plump skin, helping to lessen lines and wrinkles. The range also includes antiaging ingredients like bio marine collagen and hyaluronic acid. “The combination of ingredients helps the skin to behave younger and create its own new and fresh and healthy skin cells,” said Hatzistefanis. “We definitely have a consumer base that wants results and wants products that they can see the effects on their skin immediately, as well as long term.”

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