According to Rodial’s founder, Maria Hatzistefanis, the brand’s newest skin-care launches, which feature a unique bee-venom based ingredient, are going to generate a major buzz. “I was really excited to share that this ingredient exists and that we can use it in skin care,” said Hatzistefanis, adding that the new range, called Bee Venom, are the most potent antiagers in the Rodial collection to date. “At the same time we wanted to come up with a ‘golden range’ for Rodial with the latest in antiaging tech.”
The lineup, which consists of a Super Serum for $200, a moisturizer for $190 and an eye cream for $140, features plant stem cells, said to improve skin tone and elasticity. The bee venom is said to increase blood circulation and plump skin, helping to lessen lines and wrinkles. The range also includes antiaging ingredients like bio marine collagen and hyaluronic acid. “The combination of ingredients helps the skin to behave younger and create its own new and fresh and healthy skin cells,” said Hatzistefanis. “We definitely have a consumer base that wants results and wants products that they can see the effects on their skin immediately, as well as long term.”
Other new Rodial products launching this month include a coconut-scented hybrid lip balm and lipstick — an extension of the brand’s foray into treatment cosmetics — called Glamstick, $24. Housed in a translucent rectangular tube, the product is designed to offer “easy to wear” shades and a lip-healing formula. “Rather than another lip balm from a jar, we wanted packaging a bit more fun, luxurious,” said Hatzistefanis. “We went for a glass-looking thick acrylic that has a very modern vibe about it. It took a while to come up with the nourishing and healing formula” (which contains vitamin E and cocoa butter).
Rodial’s third offering launching this month, Glamolash, $48, is a lash-lengthening serum, which features protein, vitamin B5 and a peptide complex. The Rodial Bee Venom range is available at Nordstrom and SpaceNK, while Planet Beauty has the exclusive on the Rodial Glamsticks and Glamolash.
Nip+Fab, another of Hatzistefanis’s beauty businesses, is also in growth mode. The range, which launched in Target stores in November 2011 and entered Ulta a year later, is meant to offer unique products at a more accessible price point. “Instead of using five key ingredients, we pick one that does the job,” said Hatzistefanis about the brand. “Packaging is a bit more basic but fun.”
New products include the Viper Venom Wrinkle Fix, a “skin refining serum” priced at $19.99, set to enter selected Ulta doors in April. The item, which features neuropeptides with “Botoxlike effects” and a “wrinkle blur technology” is said to tighten skin upon contact. Launching with the serum will be the Viper Venom Eye Fix, $14.99, housed in a roll-on applicator. The brand has also this month introduced its first Glycolic Fix Exfoliating Pads, $12.95, said to improve tone and texture with glycolic and hyaluronic acid as well as blue daisy to soothe skin. “I haven’t seen any other mass brand introduce glycolic exfoliating pads,” said Hatzistefanis. “With any great [beauty] trend, we want to be the first to have it. This is a range that is always about innovation. It’s always about what’s next.”
Launching this month into Ulta stores is the brand’s first CC cream, $14.95, designed to provide medium coverage and protect skin with SPF 30. Ingredients include a sunflower extract said to moisturize, oat extract for a smoothing effect and light-diffusing pigments to illuminate skin. A CC cream specifically for the eye area called CC Eye Fix, $9.95, will also roll out in conjunction with the face product. A new line of body butters has also just rolled out to Target doors, each designed to treat skin with conditioning agents. The range currently includes a Mango and Coconut Latte scent, each $8.49.
Although the brand would not talk numbers, industry sources estimate all new Rodial and Nip+Fab products could generate $8 million in their first year at retail.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)