Get ready to get nailed at Sephora: the brand is opening its first two Sephora Nail Studio Art + Lacquer Services featuring XpresSpa locations later this month, with others to follow by yearend.
The first two Sephora doors to get the new studios are the retailer’s 5 Times Square location in Manhattan and its Powell Street store in San Francisco, on July 25. A to-be-determined number of locations in New York City and California will roll out by yearend.
“Sephora is more than a traditional retail beauty experience for our clients,” said Sharon Rothstein, senior vice president of marketing for Sephora. “We broke through allowing our clients to touch, play and truly engage in all facets of our environment particularly through our service model that provides makeup applications, skin care services and other beauty sessions. With nail art proving to be an increasingly popular trend and growth category, the creation of the Sephora Nail Studio Art + Lacquer Services featuring XpresSpa was a natural service extension for us. We’ve seen significant client interest in nail and the current art trend.”
Sephora is partnering with XpresSpa to do the studios. “We partnered with an expert in providing nail services — XpresSpa — to bring the excitement of getting Nail Art to clients in select Sephora locations,” said Rothstein. “With XpresSpa already being a luxury spa destination for business and leisure travelers located in major international airports, we knew that with them as our partners we would be able to execute nail services with the level of expertise that would meet not just Sephora’s expectations but also our clients. At Sephora, experts are always available to help our clients on their beauty search and now utilizing the XpresSpa’s “Nail Stylists” we are able to bring the nail art we have created to life using our prestige beauty brands.”
Sephora by OPI, Illamasqua, Dior, Nars, Nails Inc. London, Perfect Formula and Sephora Collection products will be used for services in the studios, said Rothstein.
“Our goal is to continue to differentiate and elevate the overall experience at Sephora by being game changers,” said Rothstein. “The Sephora Nail Studio Art + Lacquer Services featuring XpresSpa is testament to our desire to maintain our innovative, static stance and ensure we are always anticipating and delivering what our clients will want next to make the Sephora experience a completely unique one.”
As well, the retailer on July 12 initiated a same-day beauty delivery service in Manhattan — complete with uniformed “product chauffeurs” arriving in Sephora-branded Mini-Coopers. Minimum purchase for the service is $50, with a $15 flat-rate delivery charge, with the operations based at the retailer’s 5 Times Square location.
“Our clients in Manhattan are some of the busiest people in the country, so offering same-day delivery just makes sense,” said Rothstein. “The entire experience, from order placement, to the cars, to the product chauffeur, is an extension of the strong client service we have become known for.”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)