By  on April 4, 2013

Avon Products Inc. investor The Green Century Equity Fund has issued a proposal for the direct seller to review the safety of ingredients used in its products. It plans to present the proposal at Avon’s annual meeting, scheduled to be held on May 2.

In a filing issued on Thursday, the fund calls for shareholders to vote for a report from Avon that outlines the company’s policy to “substitute in safer alternatives for such chemicals — even when science remains uncertain — as a means of responding to emerging safety concerns, benchmark the company’s policies against emerging best practices of others in the cosmetics and personal care sector, and evaluate the reputational risks of inaction.”

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