Shea Terra Organics will be launched on Beautysage.com on May 21, with two new lines, the Hair Food Collection and a baby line. Industry sources expect the brand could generate $500,000 in first-year retail sales.
Shea Terra’s new Hair Food Collection includes a shine-inducing Mongongo and Banana shampoo conditioner and hair mask, priced from $18 to $28, a Marula & Ximenia Shampoo and Conditioner, $28 each, and Treatment Oil, $42, for dry, damaged hair. A Moroccan Argan Virgin Olive Oil Shampoo and Conditioner, each $28, and Hair Oil, $42, will also be part of the range.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)