By  on May 18, 2012

Shea Terra Organics will be launched on on May 21, with two new lines, the Hair Food Collection and a baby line. Industry sources expect the brand could generate $500,000 in first-year retail sales.

Shea Terra’s new Hair Food Collection includes a shine-inducing Mongongo and Banana shampoo conditioner and hair mask, priced from $18 to $28, a Marula & Ximenia Shampoo and Conditioner, $28 each, and Treatment Oil, $42, for dry, damaged hair. A Moroccan Argan Virgin Olive Oil Shampoo and Conditioner, each $28, and Hair Oil, $42, will also be part of the range.

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