NEW YORK — Women use skin care to eradicate the signs of aging. Now, a line gaining traction in the U.S. helps women erase damage caused by more than just birthdays.
Called Sin-Care, the nine specialty serums are touted as “redemption in a bottle” for skin sins ranging from smoking and drinking alcohol to exposure to pollution or too much sun.
“Up to eighty percent of skin aging can be attributed to lifestyle choices you make,” said Kimberley Pearson, founder of Sin-Care based in Australia. Five years of research went into the serums. “The formulator of even the mostly costly creams does not know if you are a smoker, if you are going through a divorce, if you run every day or if you are a new mother not getting enough sleep,” said Pearson.
The concept came about after studies of twins demonstrated that factors such as too much sun, smoking, stress, alcohol or poor diet could add up to 11 years of difference in age appearance. Instead of a one-size fits all approach to skin care, Pearson formulated Sin-Care to address specific evils.
The serums are comprised of natural cosmeceuticals, vitamins, herbs, antioxidants and biotech ingredients like yeast and algae. They contain hyaluronic acids from a vegetal source.
Among the serums are Party Girl for those who love cocktails, Urban Renewal to combat exposure to polluted air, Sun Goddess to offset damage from sun, Line Rewind for neglected older looking skin, Relaxation Sensation for stressed faces, Sleep Doctor aimed at women not getting enough sleep, Sugar Hit for those eating too many sweets, Smoker’s Secret and Skin Coach, a concoction perfect after workouts.
Pearson noted the serums are an add-on sale and can be used with traditional skin care lines.
Available in 50 ml. pumps retailing for $80, Sin-Care is currently sold in upscale doors, such as Fred Segal and Henri Bendel
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)