NEW YORK — Women use skin care to eradicate the signs of aging. Now, a line gaining traction in the U.S. helps women erase damage caused by more than just birthdays.
Called Sin-Care, the nine specialty serums are touted as “redemption in a bottle” for skin sins ranging from smoking and drinking alcohol to exposure to pollution or too much sun.
“Up to eighty percent of skin aging can be attributed to lifestyle choices you make,” said Kimberley Pearson, founder of Sin-Care based in Australia. Five years of research went into the serums. “The formulator of even the mostly costly creams does not know if you are a smoker, if you are going through a divorce, if you run every day or if you are a new mother not getting enough sleep,” said Pearson.
The concept came about after studies of twins demonstrated that factors such as too much sun, smoking, stress, alcohol or poor diet could add up to 11 years of difference in age appearance. Instead of a one-size fits all approach to skin care, Pearson formulated Sin-Care to address specific evils.
The serums are comprised of natural cosmeceuticals, vitamins, herbs, antioxidants and biotech ingredients like yeast and algae. They contain hyaluronic acids from a vegetal source.
Among the serums are Party Girl for those who love cocktails, Urban Renewal to combat exposure to polluted air, Sun Goddess to offset damage from sun, Line Rewind for neglected older looking skin, Relaxation Sensation for stressed faces, Sleep Doctor aimed at women not getting enough sleep, Sugar Hit for those eating too many sweets, Smoker’s Secret and Skin Coach, a concoction perfect after workouts.
Pearson noted the serums are an add-on sale and can be used with traditional skin care lines.
Available in 50 ml. pumps retailing for $80, Sin-Care is currently sold in upscale doors, such as Fred Segal and Henri Bendel
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews