British shaving brand Somersets is set on changing the American consumer’s perspective of shaving.
This month the brand launched stateside via somersets.com, drugstore.com, and dailygrommet.com, marking the first time the collection of shave oils, gels, and pre/post shave skin care products have been available to the U.S. market. Come January 2013, Somersets will enter all Duane Reade, Shopko, Meijer, Giant Eagle, and Harmon’s doors (as well as cvs.com, walgreens.com and target.com), or approximately 3,000 doors. The brand is anticipated to be sold in 24,000 doors by the end of the year.
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