According to Kline & Co.’s “Natural Personal Care 2010” report, natural personal care products had a wholesale global volume of $23 billion; the category is growing at about 15 percent per annum.

Global sales of natural personal care products by category:
Skin care: 41 percent
Hair care: 17 percent
Toiletries: 12 percent *
Oral care: 9 percent
Makeup: 8 percent
All other: 12 percent**

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