According to Kline & Co.’s “Natural Personal Care 2010” report, natural personal care products had a wholesale global volume of $23 billion; the category is growing at about 15 percent per annum. Global sales of natural personal care products by category: Skin care: 41 percent Hair care: 17 percent Toiletries: 12 percent * Oral care: 9 percent Makeup: 8 percent All other: 12 percent** Brands that received a 10, the highest rating on Kline’s “Natural Scale,” based on their ingredients: 100% Pure Ayush Burt’s Bees Dr. Hauschka Forest Essentials Green People Intelligent Nutrients Juice Organics Lafe’s Primavera Reserva Folio Weleda Top 10 global salon hair brands: 1. Wella 2. L’Oréal Professionnel

3. Schwarzkopf Professional

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